In every element of design for authors, there is a readability factor, an appeal factor and the most important factor: getting your intended audience to follow through with action. How do you do that? One way is to create a seamless brand your clients or readers can trust. And the basics of any brand start with seamless, appealing design.

 

Beautiful design isn't enough.
It has to work. It has to meet the goals you've set forth: To inspire trust in your name or brand, to convince a reader to try your books, to embolden clients and employees that your company is the choice to make. That's where the marketing aspect of design comes in...

 

Each element of design has a purpose.

~ Colors mean something on an emotional level to people. Whether you use warm, cool or harmonious colors, you're evoking emotions in your visitors.

~Placement and style of text send a message.

~ The balance of your page: Shape and space, location of the elements, and the balance of white space versus filled space, all achieve an emotional impact.

 

Designing all elements of your needs, from website to your marketing materials, should be done with the goal --action --in mind. Great design can help you achieve that.

 

Are you an author? Start here and learn about how BRAND matters.

 

 

 

It sounds a little silly, doesn't it? Well, yes, it is that, but it's also true. I will design for chocolate... Check out the details and see what it's all about...

 

Articles & Resources

Enjoy the new Resources section -- providing authors with helpful links and articles on marketing, design and the publishing industry.

 

Latest: All About Twitter
Should authors use it, how to make it work for you and what you need to know.

 

Happy Endings Blog
Visit the happy endings blog, where writers at all stages discuss the writer's life, from writing tips to promotional hints and more.

 

 

 

COMING SOON: AUTHOR PROMOTIONS REVIEW SITE
Looking for the best places to spend your money? Stay tuned for details -- Coming soon, a website devoted to reviews and information on where you can get the best bang for your promotional buck. Check back here or sign up for my newsletter to be informed when the site is live.

 

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